Kikkoman launches ‘The Kikkoman Manga’ to accelerate the switch to its soy sauce by more restaurants in India – PR Newswire
Japanese soy sauce giant Kikkoman is taking a unique approach to promote its product in India with the launch of “The Kikkoman Manga.” This innovative…
Japanese soy sauce giant Kikkoman is taking a unique approach to promote its product in India with the launch of “The Kikkoman Manga.” This innovative marketing strategy aims to accelerate the switch to Kikkoman soy sauce in more restaurants across the country.
The Kikkoman Manga is a comic book that tells the story of how Kikkoman soy sauce is made and its rich history. Through engaging storytelling and visually appealing illustrations, the manga aims to educate and entertain readers while also promoting the benefits of using Kikkoman soy sauce in their culinary creations.
India is a growing market for Japanese cuisine, and Kikkoman sees great potential in expanding its presence in the country. By partnering with local restaurants and incorporating The Kikkoman Manga into their marketing efforts, the company hopes to increase awareness and demand for its products among Indian consumers.
This creative approach not only showcases Kikkoman’s commitment to quality and tradition but also demonstrates its willingness to adapt to different markets and engage with consumers in new and innovative ways. The launch of The Kikkoman Manga is a testament to the company’s dedication to promoting its brand and products in a global context.
As more restaurants in India make the switch to Kikkoman soy sauce, it is clear that the Japanese brand is making a lasting impact on the culinary scene in the country. With The Kikkoman Manga leading the way, it is likely that more Indian consumers will soon be reaching for Kikkoman soy sauce to enhance the flavors of their favorite dishes.
Source: PR Newswire
